If the Warn, Superwinch and the HF were all the exact same price for the exact same model which one would you buy the then?
Personally, if the prices were the same, I would buy the Superwinch because of my experiences with their technical/ customer service dept. They are very easy to talk to, knowledgeable & even when I wanted to do some "off the wall" custom stuff, they were willing to offer opinions on which ways might be best.
