Thanks for all the tech-tips. I agree - I'll discon the carb; see if she flows when she cranks. If she flows, I'll attempt to ascertain the amount of flow vs crank time... Otherwise I'll see if the floats may need adjustment.
A typical fuel pump (for carbureted) is only about 4-6 psi... not a lot. If I get flow, then it's likely the carb. But I also have to keep in mind that there may be simple residual pressure in the lines.
If fuel isn't reaching the carburetor, you have joined the ranks of many others here, including me, who have purchased new fuel pumps that don't pump a drop straight out of the box.
Thanks Otto - nice to know this isn't unheard of. I admit it's been a long time since I've had to replace a fuel pump.