Maybe they are trying to bring back the 90’s when lowered mini-trucks were totally rad.
In reality you're not that far off. Mini-truckers of the 80s and 90s have matured into the AD owners of today, hence the emphasis on air bag suspension and "laying frame." I have built bagged vehicles but now, having lived through forgettable fads from Donk hydraulics to horns that play "Dixie," I prefer to keep my truck free from trendy gimmicks. If you're always chasing the current trend, your truck will be obsolete before you're done building it.