http://www.taylorvertex.com/PDFS/Magneto_Instructions.pdf "7. Before starting the engine, determine the
proper initial advance setting by the
following method:
a. Determine proper total advance for the
engine. For most engines, this will be
34-40 degrees BTDC at the crankshaft.
b. Determine the crankshaft degrees of
advance built into the magneto by
DOUBLING the figure on the red build tag.
c. Subtract (b) from (a). This will give you
the proper initial advance setting."