I didn't roll mine on but I used the Rustolum bright white paint from Lowe's. it is similar to what the guy is talking about on the Mopar site linked to above.
I have a early 90's white GMC that is my daily driver and it has that white paint that flakes off. I cleaned and preped the surface and sprayed the rustoleum on my truck on my driveway.
It sure isn't perfect but it looks way way better then the flaking off paint that was on it before.
For a budget job I would do it again anyday!