I guess I have been hiding under a rock; I just saw the Southern 358 yesterday when my Jan 07 Classic Truck mag came in the mail. I usually don't buy slick mags but my girl was selling subscriptions for school. I think the truck is COOL. Certainly out of my price range, but very nicely done. It is really a bold and risky move by the developers- and costly too starting a new car company in this environmental, safety and legal climate. My hat's off to them. I too wish it had an all Chevy drive train. But as others have said, it's not a Chevy, it's a Southern.