I think they would sell more of whatever you call this new contraption if the body looked like the brand of drivetrain in it. I have never really liked or understood the mismatched things people put together.
Why don't they make it look like an old Ford if Ford supplies the engine?
Then perhaps Chevy will catch on and offer there engines if they go back to the Chevy looking body. Or better yet, build something like it themselves to compete.