Why can't the big 3 do something like this? They come out with vheicles that have styling cues from the past, why not just build trucks that are completely retro looking but with power disc brakes, power steering, modern engines, etc. If you could choose between a new Chevy truck and a new Chevy truck that looked like an old one with the only difference being a 10% loss in fuel efficiency (let's face it, the old trucks have worse aerodynamics than the new ones), wouldn't you choose the retro styled truck? Maybe I'm preaching to the choir here, but I think the over priced, under powered, and completely impractical SSR shows that there is a market for retro styled vehicles. That same styling with a reasonable ride height and a truck bed on the back would be practicle and stylish. Why wouldn't it sell? I don't see why it would cost more to produce a truck with retro styling than one with modern styling given same or similar volumes.
