A crappy replacement choke cable was mounted to the bottom lip of the dash when I bought mine from the previous owner. He showed me the starting process- one or two pumps of the gas, pull the choke, foot start... Problem was the crappy choke cable wouldn't pull out all the way, and it was getting worse as time went on, so the pumping the gas was necessary, but not reliable.
Best thing I did was buy/install a brand new original style choke cable mounted in the stock location (so it's easier to operate than the other one was). Truck starts just like twotone describes. I occasionally have momentary trouble starting it when it's already warm and I've over-choked it when I shouldn't have.