Denny your right he does look like old Fred. These guild kits (paper work) come up occasionally on eBay and the early coach builds were really tough as you can see by the dimensions (1:18 scale) and material requirements. There is a book written about this program, The Fisher Body Craftsman Guild an Illustrated History by John L. Jacobus.
Pretty good article here on the program by the above author:
http://fisherguild.com/articles/002/index.php
