The toe-in setting is the single value for the difference between the tire-to-tire measurement at the front of the tires relative to the tire-to-tire measurement at the rear of the tires.

http://chevy.oldcarmanualproject.com/shop/1941/41csm071.htm

A lot of different measurement methods and tools can be found on-line. Here is one technique. and another technique is shown/described here.