You can hammer the lugs out of the drum/hub assembly by using an old lug nut to protect the lug. I suggest supporting the backside of the hub with a suitable deep socket so you don't put stress on the hub. If you are careful, you wont damage a lug. the lugs can then be pulled back in with a well greased lug nut (use a washer under the nut while pulling the lug back into the hub).
With that said, using a press is the best approach.