10 bucks cheaper
direct from Jegs 
I'm planning on a "tube and fin" type from Derale for use with a 700R4
I'd be leery of using a cooler that's unrated [for vehicle/towing weight], especially if it's not in addition to one already built into the rad - at minimum you need to have a trans temp gauge to keep an eye out for overheating, which is the single biggest killer of automatics
Bill