The reason, maybe a bit corny, is that I got inspired to do this truck based on a picture of my grandfather's lumberyard from just before WWII, they had a '46 1/2T as a delivery truck with their lettering on the door. I plan to make it look like (figuratively) that truck with the lettering removed and my logo put in it's place.

'69 1/2T stepside, Sea Foam Green, 250 L6 w/ 3 on the tree, not an option on it, in the family since new.