I'm not as quick to say restore it. If as Jerry says it is complete and in good shape I'd be hesitant to hot rod it, but if restoring it would mean chasing rare parts, and or repairing badly rusted panels I would not hesitate.
I have a 1-ton GMC Hydramatic truck with enough problems I've decided to rod it. My plan is to preserve the frame and offer the frame with unique Hydramatic parts along with the motor and transmission to someone else (Please don't respond to this comment as an ad, the stuff is not currently available).
Since there is nothing about the serial number that distinguishes a Hydramatic truck from a manual truck, someone who wants to build one will be able to use the parts I have.
Meanwhile I'll use my cab and dually wheels and various other parts to do what I want. Now this cab needs a bit of work and had already been modified a bit. If the motor ran cleanly and the transmission behaved like it would not need to be rebuilt I might have made different choices. Reviewing what it would take to restore it and my desires this is the right choice for me.
As for the value of the truck once restored, make sure to think carefully about what you would invest to get there. If the value of the finished truck matters to you, you need to make sure you have a clear idea the cost to get there. I doubt you can make any money unless its very clean and you are stealing this truck.
