Little known fact: Louis Chevrolet had nothing to do with the car Billy Durant marketed as a Chevrolet. He designed a much more elaborate and expensive car. Durant wanted something to compete with Henry. He put Chevrolet's famous name, which he already owned, on a competitively priced auto. Chevrolet's car was never produced. He ended his association with Durant and tried to go into auto manufaturing on his own but failed. Durant retained rights to he name.
