Deve's site will tell you you paid too much for the paint, it is available in rattle can.
When I took my deluxe heater apart, I found the inside painted the same as the outside. But the squirrel cage was black. I did not go to the trouble of putting the hammer finish on the interior, no one will see it. I assembled it first and then painted it, therefore painted the screwheads holding it together. I think originally they were not painted. But I like the look of my heater better than Deve's who painted then assembled, leaving the screwheads unpainted.