Fred is a '53 GMC 3/4 ton, long bed, deluxe cab that was originally a local ranch truck not far from me. Fred fell into my lap when I acquired him from the local natural grocery store who used him as a display truck for marketing purposes by my client who owns the natural grocery store. I am the beekeeper that manages the store's beehives, which makes me the 3rd owner. The name of the truck pays homage to the original owner, Fred, who bought the truck new in '53.
I am in the middle of a frame off restomod and hope to be driving him by next summer. I will say this though, sourcing parts for a 3/4 ton is proving to be very challenging! The logo work is only 6 or 7 years old but I think it looks great with the original patina of the truck that is more than 70 years old. I will leave all of that alone.