GM tried to get people to use the term Delcotron as a generic term like "Kleenex" to refer to Alternating Current Generators.

Chrysler was using the term Alternator. Of course Alternator stuck and nobody ever walked into a parts store and asked for a Delcotron for anything.


1950 Chevrolet 3100 (Ol' Roy)

1939 Packard Standard Eight Coupe (The Phantom) | 1956 Cadillac Coupe de Ville (The Bismarck) | 1964 Ford Galaxie 500 coupe |1966 Ford Mustang (Little Red) | 1969 Pontiac GTO (The Dishpit) I 1979 Ford F-100 | 1976 Ford F-150 (Big Red) | 1995 Ford F-150 (Newt)