It was indeed a Dealer Accessory, for 47-53 Chevrolet Medium Duty trucks. There was a smaller version available for the light duty trucks. I've owned three of them. I sold the one I had on my 53 Chevy COE Wrecker, to someone on here, several years ago.
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Spanky Hardy
Collector Of Fine Old G.M. COE Trucks & Antique Holmes Wreckers

1948 Chevrolet 5700 COE Holmes HD W35 Wrecker
In the Stovebolt Gallery
More pictures on Photobucket

1950 GMC 250 1-Ton
In the Stovebolt Gallery