It's just the quantities you have to buy of 2 parts, the mess, the reseal, need a compressor, the gun and cleaning it. I would not do a whole truck but I'll bet you could and cheaper. Even at $25 at can. A compressor is $900. I've seen some "semi-reasonable" rattle can/rustoleum jobs. But a 2K? Groovy strong paint. Probably water base is a good choice in the future/now. Less mess, less toxic/none. Just need some heat lamps and a different technique of spraying.
Thanks for the responces guys.
I have done a few frames with rustoleum semi gloss. Not bad. Clean some, spray some. Lots of trouble to do it that way with a gun.