it won't matter what orientation it's mounted, pressing it makes contact, I'd think the "stripe" across the body of the switch is the mounting 'plane' .... best bet is ask them how it mounts, maybe on the starter itself in place of the solenoid
"When we tug a single thing in nature, we find it attached to the rest of the world" ~ John Muir "When we tug a single thing on an old truck, we find it falls off" ~ me Some TF series details & TF heater pics