I wouldn't call my truck a "hot rod" and it's not stock either. I like good useable plain and simple things. Adapting your truck to do it's job better or easier, easy to work on, and long lasting, are things I like.
Chrome, visors, lots of lights, lowered and so on do nothing for me. Look at that IH example, looks somewhat like a small semi truck but no bed and no hitch; In my mind I wonder what's the point if you can't use it for anything related to what trucks were built for and good at?
Grigg