Ranger,
The harder the engine works, the hotter it gets..that physics for you. My question would be what is too hot? If the truck gets hot, but cools down immediately, that seems like it would be ok. Would it be possible to lower the "turn-on" temp of the electric fan. You might be able to keep the system from heating up if you could start the cooling process earlier.
The plow itself or piled snow isn't blocking the flow of air to the front of the rig is it?
Stuart