With the points closed, there should be no measureable voltage at the (-) side of the coil. It sounds like the circuit through the points is not getting completed for some reason, either incorrect connections inside the distributor, or the distributor housing failing to get a ground. Points open- - -battery voltage at the coil (-), points closed, 0 V. at the coil (-) terminal. If it's not doing that, the coil can't develop a spark.
Jerry