Yep, Coleman is the Brand. Looking at my Chevrolet "Silver Book" for year model 1952, page 78. Shows the Advertisement for the Coleman-Chevrolet 4 wheel drive conversion. I also pulled out a 1953 GMC Truck equipment book(which is the same as the Chevrolet "Silver Book") shows a "Howe-Quad" 4X4 conversion advertisement on page 20. These books are a valuable resource for information, for available equipment, & non Factory accessories for new Chevrolet, & GMC trucks.