You call Lincoln and tell them what item you would like they will tell you the discounted price. Then they will ask where you would like to buy them at.Lincoln calls the dealer and you go there to pick it up and pay there.I have two welders and a plasma cutter I bought through this plan.The dealers I bought them at said they can't even buy the items at that low of a price .I did shop around and the discount was still less through the Lincoln Plan.I still would recommend everyone to still shop after you know the price .Each item also is not a set percentage depends on the total value of each item.