Can't really comment much about pricing other than they all bite the billfold kinda hard. I can offer, from experience, a comment about support. I used a painted Ididit column in a 1930 Plymouth and after a couple years the shifter would move into another gear when the steering wheel was turned which is not good. I called Ididit and they said to send them the column for them to check it out. In less than a week it was back along with a check refunding my shipping it to them and a note that said it was an error on their part and if I sent them a labor bill or if the paint got scratched when installing they would take care of it. Needless to say I know Flaming River and others have very good products but with treatment like this every rod that goes through our shop will have an Ididit if a column is called for.