For bonded shoes, there is no way out. For riveted shoes, you place the pointy part in one of the rivet holes. Having a divet in the material won't be an issue as far as braking goes. Most of these brake tool pliers have a spoon type of look to one handle where you can use it to slide the spring over its keeper. But that spoon needs something to grab on to. The only time I had to use pliers to stretch the spring over the keeper was on tractor truck brakes. The little brakes ( passenger car and trucks ) you usually slide the springs in to place. Hard to describe, easier to show. Looking at your picture, the divet is the only way.
Actually, there is one more way. I had a buddy who used to assemble as many of the springs as he could then pull the shoes over to their anchor points. Doing it his method, I would attach the left shoe, put the spring on, then pull the shoe over it's upper mounting points ( the wheel cylinder ), then pull the bottom of the shoe on to the bottom anchor. Gently using a soft blow hammer to nudge it around.