Measure the voltage drop in each cable. For the hot side, use a meter directly from the PLUS post to the post on the starter.
For the "ground" side, scratch the paint off a bit of the
actual starter itself, and measure from there to the MINUS
post.
LBNL, measure + to - post on the battery while cranking.
You're gonna need a helper for all this.
Then compare. Whichever side of the wiring has the larger voltage drop is where the problem is.
Cheers!
George