The product was Plasti-Kote. About $50/kit at Wallyworld. Same as DupliColor which I have used in the past and also the same (but half the price) as Herculiner which I have also used in the past.

It is a roll/brush on kit and can be applied in layers even after the previous layer is fully cured. Being "Solvent Based" when you apply an additional coat it basically 'melts' into the previous coat.

For Prep I used a 3M 'Paint and Rust Stripper' (see pic of drill). I was not concerned in removing all the paint, just getting rid of the gloss coat and scuffing up the base coat, however these products will adhere to bare metal.
The headache rack we primed prior to coating.

The dog is 'Lacy' the Blue Lacy. (State dog of Texas!)
The 'knuckelhead' would be me! Oddly enough, I do trust my buddy's welds even though a few things that I have had him weld for me in the past have failed...

And, yes, we both are very satisfied with the results of both the headache rack and the bedliner (although we do have plans of second coating the bed... thicker is definitely better in this instance.)

Laterz,
Gator
>|--|~

P.S. I know that it isn't a 'Bolt'; but it is still a Chevy!