I have seen RHINOS coatings used on some quality rides that are in use everyday. Most guy's use it as a protective coating on the inside of the fenders to reflect stones which will cause starring in the finish paint coats on the top of the fenders, usually 30's type cars and trucks. It was and is designed as a bed liner. They offer several colors and look pretty darn good. The durability is incrediable as it can be applied up to a 1/4 inch thick. Don't know what level you truck is going to be but the RHINO COATINGS offers excellent protection and adhearsion is incrediable. I think it would look nice as I have seen this done before with excellent results, especially if someone is stepping on those beautifully painted boards. Just my opinion.