I don't know if it's the same company, but I used to buy wheel blanks from a place in Stockton, Ca. back in the 70's to build my own dirt-track race car wheels. I made wheel centers out of 1/4" plate, and welded them into the rims at the proper offset, using triangular braces between the lug holes for reinforcement. Heavy, but just about bulletproof when we'd rub wheels on the dirt track! I also added a piece of round rod around the bead area to discourage bead bending. With the driver I had it was a necessity! Things got pretty rough out there, jockeying for position heading into a turn!
Jerry