Some old cars did use the running boards as the antenna, I can't remember which ones, but I do remember looking at one set up like that.
Also remember seeing an old ford, 30's with the fiber top. The top has a mesh of chicken wire in it that not only provides strength for the cloth part, but also acts as the radio antenna.
I have never seen one used, but I will look into one of the hidden antennas for my project. I think it can be mounted above the headliner?
Grigg