GM engineering called the "generic" design a "suburban pickup" ..... in literature the Chevy was given the name "Cameo Carrier Pickup" ..... the GMC version was generally called a "Suburban Pickup" [to differentiate it from the already existing Suburban], but the name was originally "Town & Country Pickup" .... the 4 page Popular Science April 1956 writeup on the
\'new\' 56 GMC Town & Country pickup , discussing the styling questions of the day
Bill