$70 for a 1948 Chevrolet 1/2 ton Panel Truck in 1969.
$200 for a 1954 Chevrolet 1/2 ton Suburban Carryall in 1970. I still own it and drive it. It had a 10-year "almost factory fresh" makeover that ended in 2004.
Keep on truckin\' Yeah!! . . . hup, hup!