I loathe Pimp My Ride. I watch it only to laugh at the ridiculous abominations they create.
I have to admit that as a general rule, WCC does quality work. They have some very creative individuals in their shop, especially in the paint and graphics dept.
However most of their business is high-end stereos and body kits and the like so that rap stars can bling-out their H2. Bleah.
Although I did see a recent Overhaulin' where they enlisted the aid of West Coast Customs for a project car. There were many references to how the target car was NOT being pimped whatsoever. It was funny, and the work was top-notch.