Those are also sold by Batteries Plus.

The Duracell name is licensed to East Penn Manufacturing which is a boutique manufacturer of many house brand batteries. Duralast, Deka, EverStart (Walmart), Intimidator, NAPA, O'Reilly Superstart, Rayovac, Bass Pro Shop marine batteries, etc. are some of them.


Diehard is now owned by Advance Auto Parts and built by Johnson Controls / Clarios.

1950 Chevrolet 3100 (Ol' Roy)

1939 Packard Standard Eight Coupe (The Phantom) | 1956 Cadillac Coupe de Ville (The Bismarck) | 1964 Ford Galaxie 500 coupe |1966 Ford Mustang (Little Red) | 1969 Pontiac GTO (The Dishpit) I 1979 Ford F-100 | 1976 Ford F-150 (Big Red) | 1995 Ford F-150 (Newt)