That's the engine program GM used to call "Target Master". New, not rebuilt engines, sold through their dealer parts departments, and priced competitively with aftermarket rebuilders. I used to install quite a few of them, and even used them as the basic core for certain race engines I built for budget minded competitors. Upgrading things like camshafts, and intake and exhaust components made them pretty comprtitive for the guys who couldn't afford a $15K full competition build. (30 years ago- - - -today's prices are a LOT higher!)
Jerry