Archie, that's like a bar giving away "free" salted popcorn and/or spicy beer nuts. It makes people thirsty, and since there's a beer tap right there- - - - - -P.T. Barnum would be proud of that kind of marketing ploy! I had a friend who roasted hundreds of pounds of "in the shell" peanuts with a little kick of cayenne pepper. He kept a bunch of local bars supplied with them. They put bowls of them on the counter, and their beer sales went up pretty dramatically.
Jerry