David - as Spanky sez, the series were named for the adverts in the day, but folks today who are more into the light trucks mostly think that "Apache" means deluxe, and that it's a "cool" handle, so use it as a mark of distinction rather than the series designation it really was
I get folks on the street come up and say "is that an Apache?" I look at the emblem on the fender and say "no it's a pickup"
Bill
