Advance is counterclockwise when looking down on the distributor cap- - - -opposite the rotation of the rotor. Running or not doesn't really matter. A very slight movement changes the timing a lot, so don't overdo it. The mixture screw at the base of the carb needs to turn slightly CCW to richen the mixture, also.

The "ping" will show up under load, while pulling a long hill at 3/4 to full throttle.
Jerry



"It is better to be silent and be thought a fool than to speak and eliminate all doubt!" - Abraham Lincoln
Cringe and wail in fear, Eloi- - - - -we Morlocks are on the hunt!
There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self. - Ernest Hemingway
Love your enemies and drive 'em nuts!