Hi Peggy- unfortunately photos don't really show "softness"...

Products change so often i wouldn't recommend using it as a tech tip- The blue magic stuff is available today- but 6 months from now who knows. Sometimes you just have to experiment.

Good old fashioned saddle soap is another great product for cleaning vinyl and leather w/o drying out.

The key is you want something that will condition the vinyl as well as clean it (or a second step/product to condition it)

A good cleaner & conditioner will NOT leave it glossy or shiny looking.