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art deco
#625083 Tue Mar 02 2010 04:47 AM
Joined: Feb 2010
Posts: 8
New Guy
Im sure this has been asked before. What does art deco mean? Where does the term come from??


Re: art deco
hellbillycattle1 #625093 Tue Mar 02 2010 05:17 AM
Joined: Apr 2009
Posts: 252
Shop Shark
Check this link. I think it was primarly due to the styling of the truck.

Re: art deco
Gmans 46 #625139 Tue Mar 02 2010 12:52 PM
Joined: Oct 2006
Posts: 11,766
Extreme Gabster
Im not at all sure where the Art Deco name for the series was coined. The later 47-55 Advance Design name of course was that used by GM for that series in their advertising campaign. Art Deco was a decorative movement taking hold in the 20s in Europe and then becoming quite popular here in the states thru the 30s. Almost all of the Art Deco building design, furniture, jewelry, art, etc., that has survived today is from the late 20s and thru the early to mid 30s. By the 40s the fad had pretty much fizzled out everywhere.
The automobile was evolving rapidly during the actual Art Deco era of the 30s and the GM trucks were no exception. GM made major body design changes almost every year during this period. The 41- 47 series was the first long running unchanged body design so collectors needed a name for the series. I dont recall ever seeing a GM ad that referred to the series as Art Deco so I always figured that for the lack of something better to call the series some collectors started calling them Art Deco and the term stuck.
Denny Graham
Sandwich, IL

Re: art deco
hellbillycattle1 #625170 Tue Mar 02 2010 05:07 PM
Joined: Aug 2009
Posts: 86
So I will pose another question: Wasn't the offical GM name "Liberty Series" and as Denny states the term "art deco" was more of a collector label?

1946 Chevy 1/2-Ton []
Re: art deco
46 Texaco #625256 Tue Mar 02 2010 09:03 PM
Joined: Sep 2001
Posts: 31,106

46 Texaco,

Did you see the term "Liberty Series" in a document or on a website?

There were series-names used for some of the Chevrolet trucks before 1940 and after the Advance-Design series, but, as Denny very nicely described, GM/Chevrolet did not use an official series name from 41-46.

There were Liberty trucks in WWI but it was not a truck from a specific vendor.

Tim []
1954 3106 Carryall Suburban [] - part of the family for 49 years
1954 3104 5-window pickup w/Hydra-Matic [] - part of the family for 15 years
- If you have to stomp on your foot-pedal starter, either you, or your starter, or your engine, has a problem.
- The 216 and early 235 engines are not "splash oilers" - this is a splash oiler. []
Re: art deco
tclederman #625293 Tue Mar 02 2010 11:14 PM
Joined: Jan 2004
Posts: 222
Shop Shark
Art Deco design reached its peak in the US in the mid thirties, but remember folks designing vehicles are working for years prior to the vehicle being sold to the public. And of course WWII put a dent in new vehicle designs, so the art deco syling of these trucks went on longer than maybe would have. I always believed, as others have stated, that GM never called them this and it was particularly the styling of the grills that earned them the Art Deco nickname. I also think it interesting that the dealer installed hood ornament for the Advance Design trucks was very much also a hold over from the art deco design period.

1950 Chevy 3100
261, 4 speed
Purchased 1977

1964 Pontiac Lemans Convert
Re: art deco
hellbillycattle1 #625295 Tue Mar 02 2010 11:19 PM
Joined: Nov 2006
Posts: 332
Shop Shark

This is a pretty good explanation of "Art Deco"

Re: art deco
vickraft #625329 Wed Mar 03 2010 01:18 AM
Joined: Feb 2010
Posts: 8
New Guy
Thank you all.

Re: art deco
hellbillycattle1 #625736 Thu Mar 04 2010 03:58 AM
Joined: Apr 2009
Posts: 252
Shop Shark
Great job everyone! I love this stuff.

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