Don -- keeping the price low is more important than profits. We get an advertising boost from all these stickers, so even if it isn't a money makers, we are still deriving a real benefit from having increased exposure.
Lower price -- more stickers out there -- more exposure -- more wandering pilgrims come in to our warm hearth from the cold, dusty and lonely trail of heart ache (antique truck restoration). Wrapping a nice warm blanket around the shivering shoulders of the next lost soul in from the cold and showing him to a comfy rocking chair next to the wood stove in our virtual sitting room and relieving him (or her) of any burden of worry, care, doubt or anxiety is worth more to me than filthy lucre.
Okay so that was a little over the top but you get the point. We make enough from all the advertising on the site to not only fund the site, but also our lavish lifestyles (ask me about my sporty German sport(y)car some time ... You should see Paul's opulent compound and crystal cathedral of an office. We have truly spared no expense. No expense at all ....