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| Stovebolts ... modern luxury business jets ... The U.S. Army in World War Two ... your cell phone... the truck in the graphic right above ... They all share some fascinating history. Read on and see how it's all related to ...
Car Tunes Radios are so much a part of the driving experience, it seems like cars
have always had them. But they didn’t. Here’s the story. One evening in 1929 two young men named William Lear and Elmer Wavering drove their girlfriends to a lookout point high above the Mississippi River town of Quincy, Illinois, to watch the sunset. It was a romantic night to be sure, but one of the women observed that it would be even nicer if they could listen to music in the car. Lear and Wavering liked the idea. Both men had tinkered with radios – Lear had served as a radio operator in the U.S. Navy during World War I. It wasn’t long before they were taking apart a home radio and trying to get it to work in a car. But it wasn’t as easy as it sounds: automobiles have ignition switches, generators, spark plugs, and other electrical equipment that generate noisy static interference, making it nearly impossible to listen to the radio when the engine was running. Signing On Galvin needed a new product to manufacture. When he met Lear and Wavering at the radio convention, he found it. He believed that mass-produced, affordable car radios had the potential to become a huge business. Lear and Wavering set up shop in Galvin’s factory, and when they perfected their first radio, they installed it in his Studebaker. Then Galvin went to a local banker to apply for a loan. Thinking it might sweeten the deal, he had his men install a radio in the banker’s Packard. Good idea, but it didn’t work – half an hour after the installation, the banker’s Packard caught on fire. (They didn’t get the loan.) Galvin didn’t give up. He drove his Studebaker nearly 800 miles to Atlantic City to show off the radio at the 1930 Radio Manufacturers Association convention. Too broke to afford a booth, he parked the car outside the convention hall and cranked up the radio so that passing conventioneers could hear it. That idea worked – he got enough orders to put the radio into production. What's in a Name? That first production model was called the 5T71. Galvin decided he needed to come up with something a little catchier. In those days many companies in the phonograph and radio businesses used the suffix “ola” for their names – Radiola, Columbiola, and Victrola were three of the biggest. Galvin decided to do the same thing, and since his radio was intended for use in a motor vehicle, he decided to call it the Motorola. But even with the name change, the radio still had problems.
When Motorola went on sale in 1930, it cost about $110 uninstalled, at a These early radios ran on their own batteries, not on the car battery, so holes had to be cut into the floorboard to accommodate them. The installation manual had eight complete diagrams and 28 pages of instructions. Hit the Road Selling complicated car radios that cost 20 percent of the price of a brand-new car wouldn’t have been easy in the best of times, let alone during the Great Depression. Galvin lost money in 1930 and struggled for a couple of years after that. But things picked up in 1933 when Ford began offering Motorolas pre-installed at the factory. In 1934 they got another boost when Galvin struck a deal with B. F. Goodrich Tire Company to sell and install them in its chain of tire stores. By then the price of the radio, installation included, had dropped to $55. The Motorola car radio was off and running. (The name of the company would be officially changed from Galvin Manufacturing to “Motorola” in 1947.) In the meantime, Galvin continued to develop new uses for car radios. In
1936, the same year that it introduced push-button tuning, it also In 1940 he developed the first handheld two-way radio – the Handie-Talkie – for the U.S. Army. A lot of the communications technologies that we take for granted today were born in Motorola labs in the years that followed World War II. In 1947 they came out with the first television to sell under$200.(see the next paragraph). In 1956 the company introduced the world’s first pager. In 1969 it supplied the radio and television equipment that was used to televise Neil Armstrong’s first steps on the Moon. In 1973 the company invented the world’s first handheld cellular phone. Today, Motorola is one of the largest cell phone manufacturers in the world. And it all started with the car radio. The Stovebolt.com flagship, the 1949 Chevy 3800 you see on just about every page on the web site, is an artifact with some interesting history tied to the early days of Motorola. The two men who installed the first radio in Paul Galvin’s car, Elmer Wavering and William Lear, ended up taking very different paths in life. Wavering stayed with Motorola. In the 1950’s he helped change the automobile experience again when he developed the first automotive alternator, replacing inefficient and unreliable generators. The invention lead to such luxuries as power windows, power seats, and, eventually, air-conditioning. Lear also continued inventing. He holds more than 150 patents. Remember
eight-track tape players? Lear invented that. But what he’s really famous
for are his contributions to the field of aviation. He invented radio
direction finders for planes, aided in the invention of the autopilot, designed
the first fully automatic aircraft landing system. In 1963 he introduced his
most famous invention of all, the Lear Jet, the world’s first
mass-produced, affordable business jet. (Not bad for a guy who dropped out of school
after the eighth grade.)
-30- Opportunity is missed by most people because it is dressed in overalls and looks like work.
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