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1961 GMC 1/2-Ton

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  Owned by Howard Keith
Howard Keith Design
Cuyahoga Falls, Ohio
14 July 2008
# 2341

From Howard :


           Well, the story behind my 1961 GMC 1/2-ton, really goes back to the story behind my 1936 GMC T-14 1/2-ton pickup. (We've got an entire Feature in the works and should have it done by August -- it's a biggie ~ Editor)

         A General Motors ad agency called (a second time) about using the 1936 GMC 1/2-ton. Naturally I said, "SURE!" At that time, they mentioned they also needed a 1960 GMC 1/2-ton. "Did I have one to rent?" they asked!

         I had a long pause and asked if I could call them back. I could tell by the sound of the lady's voice she was really having a hard time finding a 1960 GMC truck.

         After I hung up, I got on the phone and looked all over the country for a 1960 and couldn't find one. I found a 1961 in Georgia. I asked if I could reserve the truck for a photo shoot.

         To make a long story short, I took some pictures of the Georgia '61 GMC and sent them to LA and New York. Since it looked just like a 1960, they said they could use it in the photo shoot. They were going to angle the shot, so the logo on the front fender wouldn't be seen (an obvious difference between the '60 and '61).

         Well, a friend and I drove straight through to Georgia to take possession / buy the truck. We met the owner, signed the papers and I drove it on to the semi that GM had sent down to haul it to LA. Here we are ready to load up!

         A few days later, GM flew me out to LA. We met up with the photographer from over seas and the ad agency crew. Four trucks from different parts of the United States were shipped the site of the photo shoot. Only two old trucks were used in the print ad -- the tan and brown 1936 GMC and the the red 1961 GMC.

         Check out the web site for more pictures (truck related) and other neat stuff I've enjoyed working on. My tag line I like to use is: "We love to make you look good" ... and have fun in the process!

Howard Keith
Howard Keith Design

           Howard! Wow, this is truly amazing. It has been so cool (and lengthy!) to be putting the Feature story together. We sure hope you get out to Kansas City this year for the Reunion. With all that you've been doing, we could almost have you as our first guest speaker (unless you want to do Karaoke with the rest of us! ) ~ Editor


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